Carolina Noguera

Senior Marketing Manager

10

Years Intl.
Experience

0

Completed
Projects

Get to Know Me

0⁺

Years
Working
Experience

Turning marketing strategy into coordinated execution across teams & markets

Cross-functional Collaboration

Bringing together teams, partners and stakeholders to align priorities, improve collaboration and drive complex initiatives forward.

Intercultural Awareness

Bridging diverse cultures and perspectives, navigating multicultural nuances for effective communication.

Strategic Thinker

Combining analytical thinking and adaptability to navigate complexity and solve marketing challenges strategically.

Languages

English - Fluent
Spanish - Native
German - Professional Working Proficiency
Chinese - Intermediate

Professional Experience

🡐🡒

10.2023- 06.2026

Marketing & Brand Strategist,
Freelance

Contributed to B2B marketing and GTM projects, supporting positioning, messaging, customer engagement, campaign planning, stakeholder coordination and launch execution.

06-07.2025

Sr Content & Product Marketing Manager,
EQS Group

Coordinated EMEA marketing initiatives including H2 planning, ABM, multi-channel campaigns and cross-functional execution, aligning 20+ stakeholders to support pipeline growth and performance.

02.2022-08.2023

Product Marketing Specialist,
3Screen Solutions

Led cross-functional marketing initiatives across international markets, improving customer engagement through website relaunch, GTM coordination and customer insights in HubSpot.

02.2018-03.2022

EMEA Brand & Product Marketing,
Citizen Systems Europe

Brand & marcom (EMEA Sales, Distributors, Resellers), multi-territory product launches, collateral, e-commerce (launched Healthcare line on Amazon), events and project management.

10.2017-01.2018

Campaign Management Consultant,
Dymatrix.

Managed sales and marketing campaigns, coordinating CRM, data and IT teams to optimize performance, improve lead generation and support campaign success.

01.2017-06.2017

Global Visual Merchandising Intern ,
HUGO BOSS.

Supported global visual merchandising projects, coordinating store conversions, cross-functional teams and brand guidelines to enhance customer experience.

09.2016-12.2016

Visual Commercial Trainee ,
Inditex.

Enhanced in-store performance across Germany through visual merchandising strategies, sales analysis and stock optimization to improve customer experience and sales.

12.2014-11.2015

Marketing Communications Strategist,
Freelance.

Individual work with clients. Analysis, planning, and implementation of marketing communication strategies and activities.

09.2014-11.2014

Senior Project Manager - BMW Masters,
VOK DAMS Shanghai.

Managed event and project delivery for the BMW Masters, coordinating agencies, suppliers and logistics for 300+ guests to ensure seamless execution.

Download Resume

I’m a dynamic Senior Marketing Expert with a Global edge.

Blending creativity with a passion for driving growth,
innovation, Team synergy and success.

Strategic Thinking0

Empathetic Leadership0

Creative Innovation0

Demand-GenABM

Website Launch

E-Commerce StrategyA+ Content & Branding

Visual Merchandising

Demand-Gen
Multi-channel Campaigns
Marcom Strategy
Brand & Product Marketing
Product Launches
Go-To-Market & Project Management
Website Launch
Creative concept, Content & Storytelling
Amazon GTM
E-Commerce Strategy, A+ Content & Branding
Fashion
Visual Merchandising

Education and Professional development.

Focused on marketing, design, communications, product, and branding with a Global perspective.

Master's Degree
Art & Design Studies 艺术设计学

CSC Scholarship, Shanghai Donghua University

Bachelor's Degree Communications & Journalism

Pontificia Bolivariana University, Medellín.

Intensive Course (Full-time )
German for Business

VHS Volkshochschule, Stuttgart

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Testimonials

🡐🡒

I had the pleasure of working with Carolina as part of EQS. She quickly made a meaningful impact through her contributions to campaign strategy and ABM initiatives. Carolina combines a creative and strategic mindset with strong execution capability, and brings professionalism, positive energy, and a genuinely collaborative approach to every project.

Ana Sofía Rengifo

Senior Product Marketing Manager at EQS

I highly recommend Carolina for any Product Marketing role. She led our customer journey, messaging, and new website with passion and energy. Carolina brings fresh, different perspectives, collaborates across teams, and turns complexity into clear customer value.

Pierre Donath

CMO / CPO at 3SS

Carolina is reliable, detail-oriented, and great at improving processes. She streamlined our event prep and managed agency relationships with professionalism and kindness. A strong team player I was always happy to rely on.

Nelly Kazuk

Former Marketing Manager at CSE